Work with us and you can concentrate on what you LOVE about your business while driving exceptional results.  


Welcome to INFINITY!  We specialise in the development of strategy for fast growth and sustained profitability.  Our key driver... SALES!

Our difference is that we use proven scientific methodologies and Neuro Linguistic Programming (NLP) techniques along with over 20 years of industry sales, service and operations experience to grow your sales performance.  We help you sell they way people buy!

We provide all the tools, training and expertise that you need to be successful not only in the short term, but for the infinite.  We have a proven framework for success built upon our experience across multiple national and international leisure brands and a passion for future innovative thinking. 

Business Coaching

A variety of options available to meet your needs wherever you are located.

E Learning Content

We have a wide range of e learning content available to support your business growth.

Sales Training

We train you and your teams to sell in the way people buy using NLP and scientific strategies.


'James has such a down to earth and lovely way of communicating.  He had no trouble in getting and retaining everyones attention'

'Sales can be difficult and James broke it down in a way that is more manageable and he pushed us out of our comfort zones'

'He challenged us and brought energy to the room.  I now feel confident in my sales skills'

'Great content and fantastic delivery'

'Great feedback from the fitness guys and better sales the day after. Some PT's putting it to practice and got new clients straightaway!'

'10 out of 10'

'Through working with INFINITY I have been able to get clearer focus on my business and grow my client base.  He makes selling easy and I'm loving the results I'm getting'

'The results I've had from working with INFINITY have been awesome.  I feel in control and have a great strategy in place to grow my business'


0488 551 751

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